The I’m Up Here Collection – Reformation

Fashion

I would apologise for yet another Reformation post, but the truth is, I’m not sorry! And until they stop producing the most beautiful range of sustainable fashion these posts will keep on coming!

I know I’ve mentioned how much I love the skinny straps and low scooped backs of many a Ref dress but if you have any hint of a boob a backless dress always raises the age old question, “What do you do about a bra?” This is where Reformation have stepped up to the mark and produced “The I’m Up Here Collection”, a range designed to conceal your bra but without compromising on true Ref style. Or as they put it “The best of Ref, recomboobulated to fit ladies with a bigger bust” – beauty with a boob pun, what could be better!

All the clothes are made from either deadstock materials (fabric that’s going to waste due to fashion houses over-ordering) or from viscose, a natural and biodegradable fabric woven in a mill free of harmful substances and dyes.

I think the reason I love Reformation so much is that they’re the perfect antidote to the tiresome assumption that ethical fashion can only be frumpy or fleecey. They continue to create ranges of the highest quality and with an undeniable sense of style.

Here’s just a few of my favourite items from their latest collection.

Azalea Two Piece| Photo: The Reformation

Azalea Two Piece| Photo: The Reformation

Begonia| Photo: The Reformation

Begonia| Photo: The Reformation

Citrine Dress | Photo: The Reformation

Be a mega babe, get married in Reformation

Fashion

“It’s a power move to have smoking hot bridesmaids, trust us, it says I’m such a babe that I’m really not worried about anyone out shining me” – The Reformation

 

The sun is shining, flowers are blooming, Spring is here and Wedding season is looming. What perfect timing it is for The Reformation, an LA based sustainable clothing label, to launch their first bridal collection, and a stunning one at that.

The label was launched by Yael Aflalo to combat the growing disparity between people and the environment, and the fashion industry. She wanted to create a brand with a conscience, a brand where “you can change the world without changing your style”. All clothing is made either from viscose, woven in a mill free of toxic substances and dyes, or deadstock material, leftovers from fashion houses who’ve over ordered, which is then turned into their fabulous garments in their own downtown LA factory.

The wedding collection, with the rather wonderful subheading of “f*ck, you’re getting married” features a beautiful array of flowing fabrics, spaghetti straps, cap sleeves, plunging V-necks and scooped backs. Soft, draping dresses, and short, flouncing frocks in a range of colours and floral patterns. It really has everything you need for a Romantic, ethereal wedding party.

Citrine Dress | Photo: The Reformation

Citrine Dress | Photo: The Reformation

The Reformation Bridal Collection | Photo: The Rformation

The Reformation Bridal Collection | Photo: The Reformation

The Reformation Bridal Collection | Photo: The Rformation

The Reformation Bridal Collection | Photo: The Reformation

The Reformation Bridal Collection | Photo: The Rformation

The Reformation Bridal Collection | Photo: The Reformation

The Reformation Bridal Collection | Photo: The Reformation

The Reformation Bridal Collection | Photo: The Reformation

Citrine Dress | Photo: The Reformation

Citrine Dress | Photo: The Reformation

Ambrosia Dress | Photo: The Reformation

Ambrosia Dress | Photo: The Reformation

The Reformation Bridal Collection | Photo: The Reformation

The Reformation Bridal Collection | Photo: The Reformation

I absolutely adore these shots, not only do they show off the dresses perfectly but also evoke a sense of romance and fun, just what you need on your big day.

Whether you’re a #REFBRIDE or #BABESMAID whichever outfit you opt for chances are you won’t be disappointed. After all, as The Reformation say, “why wouldn’t you want to look like a mega babe on your wedding day?”

{This post was written whilst listening to The Pixies and eating shortbread}