Just another Friday



just another friday post

There was nothing special about this Friday, no public holiday, no cause for celebration, but for many it was the biggest shopping day of the year.

It was expected that approximately ¾ of Black Friday spending in Europe would come from the UK, a shocking statistic considering the UK population is just 13% of that of Europe’s. Originally an American event taking place the day after Thanksgiving, Black Friday has been a part of the UK Christmas Shopping  scene since 2013. Despite only being around for a short time, retailers have noticed a serious dip in sales in the run up to Black Friday, prompting many to extend their promotions into a Black Friday Week. Only in its third year, Black Friday is fast becoming a source of contention among retailers and shoppers alike. Whilst there are those that love to score a deal, needed or not, to the extent that fights broke out in the aisles of super markets last year, others are realising that serious price cuts do come with a cost.

Perhaps the most noticable turnaround on Black Friday this year comes from Asda. Despite being the ones to bring Black Friday to the UK, Asda has decided not to take part in this year’s event, deciding instead to invest in savings spread throughout the season rather than on one day of sales. A bold move for the supermarket, but not one that was taken alone. Many retailers turned their backs on Black Friday, some offering percentages of profits taken on the day to charity, others intentionally keep their products at full price.

With retail analysts predicting £1bn being spent on Black Friday, Traidcraft’s campaign ‘Just Friday’ promoted the notion that if just 1% of that total was spent on ethical and Fair Trade organisations, thousands of people’s lives could be improved. People Tree teamed up with Traidcraft and Divine Chocolate to turn Black Friday into ‘Just Friday’. Although they still discounted their collections, their message was one of thinking twice before purchasing, and, if shopping over the weekend, to shop ethically.

Fat Face was another retailer to take a slightly different approach to Black Friday, adopting a ‘Thanks for Giving’ campaign. Their shops and head office choose charities local to them and pledged to give up to £250,000 to their chosen charities.

Everlane, another company using the Black Friday weekend to make charitable donations, pledged to give 35% of each order to enrich the lives of their workers. Last year they donated their profits to their factory in China, this year they’re turning their attention a little closer to home and using the money to help those at their LA factory. They’ll be using their profits to create a wellness programme which will include free doctor visits, groceries and English lessons.

Jigsaw are taking a different stand against consumer led promotions and launched their Black Friday campaign by promoting their pricing policy. Adopting a punchy and powerful slogan, “reduced by nothing, standing for something”, they released a statement explain the reason behind the pricing of their collections. According to Jigsaw, their garments are designed with the product in mind, not the price. Fabrics, factories and workers are chosen for their quality, and it’s these factors that dictate the garment’s true price.  They have sales twice a year at the end of each season, ensuring their prices always ‘stand for something’.

Companies this year had predicted profit warnings ahead of Black Friday weekend events. Slashing prices  drives customers to stores and online, pushing retailers to staff up, increasing the wage bill and spreading any earnings over the weekend extremely thinly. To protect profit margins and keep prices low, products must be made as cheaply as possible by using poor supply chains and fabrics that have a detrimental effect on our environment­­.

So ahead of Cyber Monday tomorrow, stop and think before you shop. Ask yourself if you really need it, shop with a company with strong ethical values and don’t let it be another manic Monday.

Pumpkin Pie

‘Pacman’ Pumpkin Pie


A version of the pumpkin pie has been floating around cookbooks since the 1600s and has developed over the years into what we know (and love) today. Although this recipe has been around for centuries it was a brand new bake for me, but with Halloween passing and Christmas around the corner I couldn’t resist trying my hand at a traditional Thanksgiving pumpkin pie.

I combined two recipes, one for the pie base and one for the actual filling, which is a surprisingly basic recipe.

For Christmas last year I unwrapped The Great British Bake Off Showstoppers recipe book. It’s an amazing book full of tempting treats and James in his Fairisle knitwear. They also have an easy to follow American Pie Pastry recipe which I used for the based. The filling is easy as pie, sorry (not sorry), everything goes into the bowl, gets a good mix and gets poured in to the pie dish. Easy, right?


200g Plain flour
A pinch of salt
1 tablespoon of caster sugar
120g Unsalted butter, chilled and diced (It’s important to keep the butter cool so that fat doesn’t absorb the flour which makes the pastry tough and heavy.)
1 large free-range egg yolk
1 1/2 tablespoons of icy water

1 can of Libby’s pumpkin
1 can of condensed milk
2 large eggs
1 tsp ground
1/2 tsp ground ginger
1/2 tsp ground nutmeg
1/2 teaspoon salt

*Put the sifted flour salt and sugar into a mixing bowl and rub in the butter until it forms a fine crumb.  Work in the egg yolk and enough icy water to bring the mixture into a firm ball that’s not too dry or hard.  Wrap and chill before rolling out.

Pie base

Blind baking the pastry

*Roll out the pastry and place into a pie dish.  Blind bake for 12-15 minutes with the baking beans,  remove the beans and bake for a further 5-7 minutes.

canned pumpkin

Canned pumpkin makes an easy filling

*Whisk pumpkin, milk, eggs , spices and salt until smooth and pour into the cooled pastry case. (Told you it was easy!)


Pumpkin Pie

*Bake for 15 minutes at 220, then reduce temperature to 180 degrees and  bake for a further 35-40 minutes.

Pumpkin pie

Pumpkin Pie

Pumpkin Pie

Pacman Pumpkin Pie

Ta dah! A really simple and incredibly delicious pie. I have another can of pumpkin in the cupboard waiting to be whisked in to a tasty tart. A christmas gift for my mother perhaps.