Forced To Work Exhausting Hours

'Forced to Work Exhausting Hours' | Photo: South Wales Evening Post

‘Forced to Work Exhausting Hours’ | Photo: South Wales Evening Post

Primark has been embroiled in yet another ethics storm – but why are people still surprised?

Yes, we all love a bargain, but when a dress can cost as little as £10 at full price is it really worth it?

Who Made Your Clothes?

Who Made Your Clothes?

Articles, Fashion
Who Made Your Clothes?

Who Made Your Clothes? | Photo:

Yesterday marked the one year anniversary of the devastating Rana Plaza collapse killing more than 1100 people.  Since the collapse people are seemingly more aware of the processes that go into the making of their favourite garment, but with the ease and affordability of high street retailers are people willing to do something about it? With Primark (one of the retailers manufacturing at Rana Plaza) reporting profits up 14% on last year and plans to open their first US store this year it would seem not.

Fashion Revolution came up with the “Who Made Your Clothes” campaign to mark the anniversary of the disaster, encouraging people to wear their clothes inside out, photograph themselves and tweet the retailers asking WHO made them.  A fantastic idea that makes people question where their clothes are made, and puts pressure on retailers to react and be more open with their ethical policies.  However, although I do think this idea has merit, I also feel quite sceptical.

With Primark’s profits soaring I feel as though, yes, people are more aware of the production process of a garment but it isn’t altering their shopping patterns.  If people are willing to shop in places such as Primark then what will make them wear their clothes inside out and fight for change?  I just feel that the people who are likely to have worn their clothes inside out are the ones who are already interested in changing the way we make our clothes.  In fact, when looking through the #insideout street style photos on many of the items worn were either vintage or from a variety of ethical brands.

Magazines were quick to report on the Rana Plaza disaster when it first occurred but are keen to be the first to showcase the newest collection from fast fashion brands.  Again, they have been a voice for Fashion Revolution’s campaign for change whilst still advertising brands known to have below standard ethical policies, something I strongly think needs to be addressed.   I believe that if we really want to create lasting change when it comes to fashion we need to look to our fashion magazines to put more emphasis on ethical and sustainable fashion and not to forget the manufacturing process when it comes to a pretty dress with a low price tag.  There are many brands out there fighting their ethical and sustainable corner but getting little recognition in magazines,  we need to stand up for these brands, spread the word and help show people how beautiful ethical fashion can be.

What are your thoughts on Fashion Revolution’s “Who Made Your Clothes” campaign? Did you wear your clothes inside out?


{This post was written whilst watching The Sound Of Music (Maria is the ultimate upcycler – curtains into all those outfits!) and eating Champagne truffles!}