The I’m Up Here Collection – Reformation

Fashion

I would apologise for yet another Reformation post, but the truth is, I’m not sorry! And until they stop producing the most beautiful range of sustainable fashion these posts will keep on coming!

I know I’ve mentioned how much I love the skinny straps and low scooped backs of many a Ref dress but if you have any hint of a boob a backless dress always raises the age old question, “What do you do about a bra?” This is where Reformation have stepped up to the mark and produced “The I’m Up Here Collection”, a range designed to conceal your bra but without compromising on true Ref style. Or as they put it “The best of Ref, recomboobulated to fit ladies with a bigger bust” – beauty with a boob pun, what could be better!

All the clothes are made from either deadstock materials (fabric that’s going to waste due to fashion houses over-ordering) or from viscose, a natural and biodegradable fabric woven in a mill free of harmful substances and dyes.

I think the reason I love Reformation so much is that they’re the perfect antidote to the tiresome assumption that ethical fashion can only be frumpy or fleecey. They continue to create ranges of the highest quality and with an undeniable sense of style.

Here’s just a few of my favourite items from their latest collection.

Azalea Two Piece| Photo: The Reformation

Azalea Two Piece| Photo: The Reformation

Begonia| Photo: The Reformation

Begonia| Photo: The Reformation

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H&M Conscious Exclusive collection Spring 2014

H&M’s Conscious Exclusive Collection 2014

Fashion, Uncategorized

H&M have revealed their third Conscious Exclusive Collection, and boy is it stunning! A romantic collection of bolero jackets, lace dresses, and tiered maxi dresses, brocade embellishments and ruffles and organic leather, H&M are proving that sustainable fashion can be gorgeous.

A long standing advocate of fast fashion, something that usually undermines the concept of sustainability, H&M are striding forward in an attempt to become the first entirely sustainable fast fashion brand. “Our vision is that all our operations should be run in a waythat is economically, socially and environmentally sustainable.” And although they still have a long way to go they are certainly making great waves that should be applauded. Aside from having a few basic sustainable items; tops, blouses and underwear etc, all year round they have, over the last few years, also released a whole Conscious Exclusive Collection, proving you don’t have to skimp on the beauty to dress ethically.

Released on April 10th H&M’s third Conscious Exclusive Collection will be available online and in 150 stores worldwide. I for one cannot wait. Here’s a little peak at the lookbook.

H&M Conscious Exclusive collection Spring 2014

Dress: £129.99; Shoulder piece: £79.99 | Photo: H&M

H&M Conscious Exclusive collection Spring 2014

Gown: £99.99 | Photo: H&M

H&M Conscious Exclusive collection Spring 2014

Top: £39.99 | Photo: H&M

H&M Conscious Exclusive collection Spring 2014

Shoulder piece: £79.99; Top: £34.99 | Photo: H&M

H&M Conscious Exclusive collection Spring 2014

Top: £29.99; Trousers: £69.99 | Photo: H&M

H&M Conscious Exclusive collection Spring 2014

Dress: £39.99; Shoes: £79.99 | Photo: H&M

H&M Conscious Exclusive collection Spring 2014

Top: £34.99; Trousers: £69.99 | Photo : H&M

H&M Conscious Exclusive collection Spring 2014

Gown: £299.99 | Photo: H&M

H&M Conscious Exclusive collection Spring 2014

Jacket: £59.99 | Photo: H&M

H&M Conscious Exclusive collection Spring 2014

Dress: £99.99; Bag: £39.99| Photo: H&M

H&M Conscious Exclusive collection Spring 2014

Turban: £12.99; Top: £34.99; Trousers: £29.99 | Photo: H&M

H&M Conscious Exclusive collection Spring 2014

Trousers: £29.99 | Photo: H&M

H&M Conscious Exclusive collection Spring 2014

Dress: £149.99; Turban: £12.99; Shoes: £79.99 | Photo: H&M

H&M Conscious Exclusive collection Spring 2014

Top: £29.99; Trousers: £69.99 | Photo: H&M

H&M Conscious Exclusive collection Spring 2014

Shirt: £29.99; Shorts: £29.99 | Photo: H&M

H&M Conscious Exclusive collection Spring 2014

Jacket: £199.99; Jumpsuit: £39.99 | Photo: H&M

H&M Conscious Exclusive collection Spring 2014

Jacket: £199.99; Jumpsuit: £39.99 | Photo: H&M

H&M Conscious Exclusive collection Spring 2014

Shirt: £24.99; Trousers: £69.99 | Photo: H&M

H&M Conscious Exclusive collection Spring 2014

Dress: £79.99 | Photo: H&M

H&M Conscious Exclusive collection Spring 2014

Tunic: £39.99; Belt: £29.99; Shorts: £34.99 | Photo: H&M

I am in love with the white tiered gown, don’t you think it would make a beautiful wedding dress? Alas, as I have no where to wear this beautiful garment I will have to content myself by staring at it in pictures.  Although I would rather like the gowns and the beautiful white lace dresses, I know how mucky I am, so I have compiled a little selection of the very wearable items that will be making their way into my shopping basket. (I may be a little optimistic in terms of money here, but hey hoe, they will be getting a closer inspection at the very least!!)

H&M Conscious Exclusive collection Spring 2014

My H&M Conscious Exclusive Picks

I adore this collection, and hope H&M can start to create more Conscious Exclusive Collections that are available throughout different times of the year, rather than that yearly Spring Collection.

What do you think of H&M’s latest Conscious Exclusive Collection? Will you be hitting the shops on April 10th?