Today marked the second anniversary of the Rana Plaza disaster in which 1,134 garment workers lost their lives when the building they were working in collapsed. Fashion Revoultion Day was set up to mark the anniversary and demand changes to the fashion industry.
It’s no secret that many brands use cheap labour and working conditions to give the consumer the best price on the market whilst preserving profit margins. We’re a world that runs on competition, consumers like to score a bargain and companies feel as though they need to compete with this – but what turns out to be a good deal for one is bad deal for others.
Fashion Revolution Day aims to get consumers questioning brands to find out who made their clothes, raising awareness of supply chains and gaining an understanding of the work that goes into the clothes we buy so flippantly.
Many brands have jumped on board wanting to show their credentials. People Tree, well known for their fair trade practices, have put together a pack of images showing their garment workers along with the clothes themselves.
Wool and the Gang, an amazing company that sells knitted goods as well as the patterns and wool so you can either buy or make your own items, also took part in the day. All their ready-to-wear pieces are knitted by ‘The Gang’, a worldwide community who knit from their homes. WATG created three different signs and encouraged their makers, knitters and RTW customers to take a photo of themselves with one of the signs.
Whilst brands like People Tree and Wool and the Gang are working the campaign into their marketing strategies, these brands already have strong ethical and sustainable values and therefore have little to hide. It does raise consumer awareness and put the focus back on the garment workers, but it’s the high street stores we need to be questioning, and showing that their current way of working is not acceptable.
I’d love to hear your thoughts on Fashion Revolution Day. Did you ask #WhoMadeYourClothes, and more importantly, did you get an answer?