H&M have revealed their third Conscious Exclusive Collection, and boy is it stunning! A romantic collection of bolero jackets, lace dresses, and tiered maxi dresses, brocade embellishments and ruffles and organic leather, H&M are proving that sustainable fashion can be gorgeous.
A long standing advocate of fast fashion, something that usually undermines the concept of sustainability, H&M are striding forward in an attempt to become the first entirely sustainable fast fashion brand. “Our vision is that all our operations should be run in a waythat is economically, socially and environmentally sustainable.” And although they still have a long way to go they are certainly making great waves that should be applauded. Aside from having a few basic sustainable items; tops, blouses and underwear etc, all year round they have, over the last few years, also released a whole Conscious Exclusive Collection, proving you don’t have to skimp on the beauty to dress ethically.
Released on April 10th H&M’s third Conscious Exclusive Collection will be available online and in 150 stores worldwide. I for one cannot wait. Here’s a little peak at the lookbook.
I am in love with the white tiered gown, don’t you think it would make a beautiful wedding dress? Alas, as I have no where to wear this beautiful garment I will have to content myself by staring at it in pictures. Although I would rather like the gowns and the beautiful white lace dresses, I know how mucky I am, so I have compiled a little selection of the very wearable items that will be making their way into my shopping basket. (I may be a little optimistic in terms of money here, but hey hoe, they will be getting a closer inspection at the very least!!)
I adore this collection, and hope H&M can start to create more Conscious Exclusive Collections that are available throughout different times of the year, rather than that yearly Spring Collection.
What do you think of H&M’s latest Conscious Exclusive Collection? Will you be hitting the shops on April 10th?