Just another Friday



just another friday post

There was nothing special about this Friday, no public holiday, no cause for celebration, but for many it was the biggest shopping day of the year.

It was expected that approximately ¾ of Black Friday spending in Europe would come from the UK, a shocking statistic considering the UK population is just 13% of that of Europe’s. Originally an American event taking place the day after Thanksgiving, Black Friday has been a part of the UK Christmas Shopping  scene since 2013. Despite only being around for a short time, retailers have noticed a serious dip in sales in the run up to Black Friday, prompting many to extend their promotions into a Black Friday Week. Only in its third year, Black Friday is fast becoming a source of contention among retailers and shoppers alike. Whilst there are those that love to score a deal, needed or not, to the extent that fights broke out in the aisles of super markets last year, others are realising that serious price cuts do come with a cost.

Perhaps the most noticable turnaround on Black Friday this year comes from Asda. Despite being the ones to bring Black Friday to the UK, Asda has decided not to take part in this year’s event, deciding instead to invest in savings spread throughout the season rather than on one day of sales. A bold move for the supermarket, but not one that was taken alone. Many retailers turned their backs on Black Friday, some offering percentages of profits taken on the day to charity, others intentionally keep their products at full price.

With retail analysts predicting £1bn being spent on Black Friday, Traidcraft’s campaign ‘Just Friday’ promoted the notion that if just 1% of that total was spent on ethical and Fair Trade organisations, thousands of people’s lives could be improved. People Tree teamed up with Traidcraft and Divine Chocolate to turn Black Friday into ‘Just Friday’. Although they still discounted their collections, their message was one of thinking twice before purchasing, and, if shopping over the weekend, to shop ethically.

Fat Face was another retailer to take a slightly different approach to Black Friday, adopting a ‘Thanks for Giving’ campaign. Their shops and head office choose charities local to them and pledged to give up to £250,000 to their chosen charities.

Everlane, another company using the Black Friday weekend to make charitable donations, pledged to give 35% of each order to enrich the lives of their workers. Last year they donated their profits to their factory in China, this year they’re turning their attention a little closer to home and using the money to help those at their LA factory. They’ll be using their profits to create a wellness programme which will include free doctor visits, groceries and English lessons.

Jigsaw are taking a different stand against consumer led promotions and launched their Black Friday campaign by promoting their pricing policy. Adopting a punchy and powerful slogan, “reduced by nothing, standing for something”, they released a statement explain the reason behind the pricing of their collections. According to Jigsaw, their garments are designed with the product in mind, not the price. Fabrics, factories and workers are chosen for their quality, and it’s these factors that dictate the garment’s true price.  They have sales twice a year at the end of each season, ensuring their prices always ‘stand for something’.

Companies this year had predicted profit warnings ahead of Black Friday weekend events. Slashing prices  drives customers to stores and online, pushing retailers to staff up, increasing the wage bill and spreading any earnings over the weekend extremely thinly. To protect profit margins and keep prices low, products must be made as cheaply as possible by using poor supply chains and fabrics that have a detrimental effect on our environment­­.

So ahead of Cyber Monday tomorrow, stop and think before you shop. Ask yourself if you really need it, shop with a company with strong ethical values and don’t let it be another manic Monday.

9 Ethical Fashion Brands You Need To Know


It’s been almost 18 months since I set out on my quest to only shop from brands that have strong ethical and sustainable values. Having decided that I was having no more to do with stores that advocate fast fashion, I suddenly became very aware I had no idea where I was supposed to buy clothes from. Here’s a short guide to nine of my favourite brands that are taking huge strides in the world of ethical and sustainable fashion.



Consciously Sartorial has teamed up with sogoodsocute.com to challenge people to create street style looks made entirely from ethical and sustainable fashion brands.

I decided to take them up on the challenge and chose this gorgeous picture from chocolatecookiesandcandies.com as my street style inspiration. Breton stripes take up a good 65% of my wardrobe so this was a no brainer.

Consciously Sartorial

Street Style Image |chocolatecookiesandcandies.com; Coat | Seasalt Moorhen Coat; Shirt | Seasalt Sailor Shirt; Bag | Chloe Stanyon Roll Top Leather Bag; Jeans | Monkee Genes; Shoes | Toms Shoes; Hat | Pachacuti

Christopher Raeburn’s High Flying SS15 Collection


Christopher Raeburn SS15 | Photo: catwalking.com

Upcycling is one of the easiest ways to add to a sustainable wardrobe. Not only can you update a sad looking outfit and but you can also stop unwanted fabric from ending up in landfills.

The Brigitte Dress and the Charity Shop Fabric

Fashion, Sewing

Brigitte Pattern Dress, Fabric TRAID, People Tree necklace

Dress: Handmade (fabric from TRAID)
Bag: {Think} Boutique
Bracelet: People Tree
Necklace: People Tree

I’ve only gone and made myself a dress which is actually 100%, totally wearable! HOORAH! Everything I’ve made up until now has always had something just not quite right about the fit, but this time, THIS TIME, it fits perfectly and I am beyond excited – hence the weird pose below!

Oaddap – a street wear collection from Elin Andersson


“You sometimes need to stop and really look at what you’re doing, especially in this business where so much is superficial and all about money.” – Elin Andersson on being a fashion designer.

Three Outfits from Oaddap Somenid Elin Anderson

Birthdays at Bedruthan Steps



Dress: Enjoy
Bag: {Think} Boutique

It was my dad’s birthday at the weekend and to celebrate we jumped in the car and went wherever the mood took him. The birthday mood took us to Bedruthan Steps – which is quite literally one of the most beautiful places in Cornwall, the world.

The I’m Up Here Collection – Reformation


I would apologise for yet another Reformation post, but the truth is, I’m not sorry! And until they stop producing the most beautiful range of sustainable fashion these posts will keep on coming!

I know I’ve mentioned how much I love the skinny straps and low scooped backs of many a Ref dress but if you have any hint of a boob a backless dress always raises the age old question, “What do you do about a bra?” This is where Reformation have stepped up to the mark and produced “The I’m Up Here Collection”, a range designed to conceal your bra but without compromising on true Ref style. Or as they put it “The best of Ref, recomboobulated to fit ladies with a bigger bust” – beauty with a boob pun, what could be better!

All the clothes are made from either deadstock materials (fabric that’s going to waste due to fashion houses over-ordering) or from viscose, a natural and biodegradable fabric woven in a mill free of harmful substances and dyes.

I think the reason I love Reformation so much is that they’re the perfect antidote to the tiresome assumption that ethical fashion can only be frumpy or fleecey. They continue to create ranges of the highest quality and with an undeniable sense of style.

Here’s just a few of my favourite items from their latest collection.

Azalea Two Piece| Photo: The Reformation

Azalea Two Piece| Photo: The Reformation

Begonia| Photo: The Reformation

Begonia| Photo: The Reformation